Iconic A Plus - Advanced Vitamin A serum 30ml

$139.00 NZD Sale Save
Experience the transformative power of Xcell Medical Skincare's Advanced Vitamin A Serum. 

With its potent, medical-grade formulation, this supercharged serum goes above and beyond regular skincare products to deliver exceptional results.

Harnessing the innovative patented Iconic A®, a stabilised retinaldehyde form of Vitamin A, this serum offers optimal stability and potency, providing intensive skin protection and repair. The utilisation of retinoic acid promotes collagen production, reducing the appearance of fine lines and wrinkles, while promoting soft and supple skin. Uneven skin colour and clarity are addressed, resulting in a radiant complexion, thanks to the inclusion of potent plant extracts that even out pigmentation and protect against further damage.

One of the standout features of this serum is its ability to minimize irritation commonly associated with the use of retinol. With the least irritating Vitamin A to the skin, it's suitable for most skin types, offering all the anti-aging benefits without discomfort.


  • Patented technology provides optimal retinaldehyde stability and potency.
  • Intensive skin protection and repair.
  • Reduces the appearance of fine lines and wrinkles due to supporting the utilisation of retinoic acid to contribute to collagen production and maintain soft, supple skin.
  • Helps with uneven skin colour and clarity promoting a radiant complexion.
  • Minimises irritation commonly associated with the use of retinol. 


All skin types except sensitive.


Apply 2-3 drops of Iconic A Plus serum nightly to the face and neck after cleansing. Use sunblock whilst using this product. For external use only. Avoid contact with eyes. Keep out of reach of children. This product contains retinaldehyde and may increase your sensitivity to the sun.


Aqua (water), Hamamelis Virginiana (Witch Hazel) Water, Glycerin, Alcohol, Cyclodextrin, Caprylic/Capric Triglyceride, Albizia Julibrissin Bark Extract, Cetearyl Olivate, Gluconolactone, Gluconolactone, Globularia cordifolia Callus Culture Extract, Sorbitan Olivate, carnitine (L), Xanthan Gum, Plantago Lanceolata Leaf Extract*, Sodium Benzoate, Simmondsia Chinensis (Jojoba). Seed Oil, Citric Acid, Squalane, Rubus Chamaemorus (CloudBerry) Seed Oil, Retinal (Retinaldehyde), Pentylene Glycol, Phenethyl Alcohol, lotus japonicus Symbiosome Extract, Caprylyl Glycol, Potassium Sorbate, Tocotrienols, Elaeis Guineensis (Palm Oil), Lonicera caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Sodium Hydroxide, Tocopherol (D-Alpha), Dimethyl Isosorbide.

+ This is important as it means that Xcell medical grade skincare contains ingredients that have been tested to ensure that they only contain the active molecule (out of the mirror-image pair) that the human body can use. 

+ The molecules are sorted so that the inactive molecule is filtered out. 

+ With Xcell's chirally correct technology, immediate results from our medical grade skincare can be expected and will continue over time.

We are passionate about skin

We have formulated our range to address any skincare concern, with and understanding that you’ve come to us in trust and hope to find a solution that works. Based in Auckland New Zealand with decades of experience in helping people achieve their best skin, Xcell Medical Skincare was born from a desire to deliver results. We are skin experts, it’s what we love to do and we can’t wait to share what we believe are truly revolutionary formulations…with the entire world.

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